Welcome to Silly Belgium
Our company specializes in raw materials for pastry, bakery and chocolate wholesalers. Our main products are marzipan, hazelnut crunch and nougatine. We are also at your disposal for all your milling needs, in small or large quantities, both as wholesalers and for private customers.
WE ARE AT YOUR SERVICE
Silly Belgium, with its know-how and years of experience in the sector of raw materials for bakeries, pastry shops, ice cream shops and chocolate makers, wishes to offer its customers quality products adapted to their needs.
Our small structure, thanks to its unparalleled flexibility and adaptability, but also to the automation of its manufacturing processes, allows for short delivery times.
We have always made it a point of honour to use only quality raw materials to manufacture our products, while guaranteeing competitive prices.
OUR QUALITY STANDS THE TEST OF TIME
In addition, the rules in force in the food industry for everything related to quality and food safety (HACCP) are strictly applied and guarantee our customers the supply of top quality products.
Our flexible and dynamic team is at your disposal to answer any questions you may have about our company, our products or our services.
Our story
Birth of Silly Belgium
Sylvie Sempo, trained as a teacher, and Alain Limbos, a physical education teacher, decide to take a career break to embark on the great adventure of making Brazilian sweets and other products intended for pastry chefs, chocolatiers, and ice cream makers. The company Silly (a diminutive of Sylvie) is established in May 1988 in the form of a Cooperative Society.
Status Change
After approximately 4 years of operation, and a turnover that had nearly quadrupled (reaching 500,000 EUR by the end of 1991), the company Silly changed its status and became a Public Limited Company (in April 1992).
Sustainable Growth
Thanks to its products and customer loyalty, the company Silly continues to grow and sees its turnover fluctuate around 2 million EUR.
Fusion Sukro
In a bid for rationalisation, Sukro is merged by absorption into Silly.
Expansion Production
The Hazelnut Crunch (praligrains) is increasingly successful with its customers, and the acquisition of a Hazelnut crunch production line allows the company to increase its capacity from 1,000 kg/day to over 4,000 kg/day (with 1 team).
New Site
The site on Boulevard Bockstael (Laeken) becoming somewhat cramped and outdated, and after extensive research, the company Silly has acquired a new production site in the municipality of Jette (1090 Brussels), with a built area of over 5,000 m².
Double Capacity
In order to expand its activities, the company decides to buy a second production line of Hazelnut Crunch (praligrain) which brings the total production capacity to 8.000 kg/day (in 1 shift).
Moving Jette
In 2010, Silly moves to its new site in Jette, on the Dieleghem road.
Certification BRC
In February 2015, Silly passed its first BRC audit and obtained certification with the highest level (Higher Level, Grade A).
Company Split
In June 2019, Silly splits up to separate its real estate activity from its operating activity. This demerger results in the creation of 2 entities named respectively LLG Silly Invest and Silly Belgium.
FSSC 22000 and RainForest
Silly Belgium has been FSSC 22000 and Rainforest Alliance certified since 2021.