WE ARE AT YOUR SERVICE
Silly Belgium, with its know-how and years of experience in the sector of raw materials for bakeries, pastry shops, ice cream shops and chocolate makers, wishes to offer its customers quality products adapted to their needs.
Our small structure, thanks to its unparalleled flexibility and adaptability, but also to the automation of its manufacturing processes, allows for short delivery times.
We have always made it a point of honour to use only quality raw materials to manufacture our products, while guaranteeing competitive prices.
OUR QUALITY STANDS THE TEST OF TIME
In addition, the rules in force in the food industry for everything related to quality and food safety (HACCP) are strictly applied and guarantee our customers the supply of top quality products.
Our flexible and dynamic team is at your disposal to answer any questions you may have about our company, our products or our services.
Sylvie Sempo, trained as a teacher, and Alain Limbos, a physical education teacher, decided to take a career break to embark on the great adventure of manufacturing Brazilian pastries and other products for pastry chefs, chocolate makers and ice cream makers.
The company Silly (short for Sylvie) was created in May 1988 as a Cooperative Society.
After about 4 years of activity, and a turnover having almost quadrupled (to reach 500.000 EUR at the end of 1991), the Silly company changes its status and becomes a Limited Company (in April 1992).
Thanks to its products and the loyalty of its customers, the Silly company continues to develop and sees its turnover vary around 2 Mio. EUR.
An opportunity arose for Sylvie and Alain to take over the Antwerp-based company Sukro, which manufactures nougatine in the form of wafers (round, square and rectangular) or granules.
In order to rationalize the company Sukro is merged by absorption into the company Silly.
The Hazelnut crunch (praligrain) meeting more and more success with its customers, the acquisition of a manufacturing line of Hazelnut crunch allows the company to pass from a capacity of 1.000 kg/day to more than 4.000 kg/day (in 1 team).
The site of the Boulevard Bockstael (Laeken) became somewhat cramped and obsolete, and after much research, the Silly company became the owner of a new production site in the municipality of Jette (1090 Brussels), with a built-up area of more than 5,000 m².
In order to expand its activities, the company decides to buy a second production line of Hazelnut crunch (praligrain) which brings the total production capacity to 8.000 kg/day (in 1 shift).
In 2010, Silly moves to its new site in Jette, on the Dieleghem road.
In February 2015, Silly passed its first BRC audit and obtained certification with the highest level (Higher Level, Grade A).
In June 2019, Silly splits up to separate its real estate activity from its operating activity. This demerger results in the creation of 2 entities named respectively LLG Silly Invest and Silly Belgium.
Silly Belgium is FSSC 22000 and RainForest Alliance certified since 2021.