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Privacy policy


supplier of raw materials to bakeries, pastry shops and chocolatiers. The company is located at 35 Chaussée de Dieleghem, 1090 Brussels. This right of ownership includes Personal Data that is submitted through various forms and transmitted exclusively to the Data Controller as defined in Regulation (EU) 2016/679. The Data Privacy Officer of Silly Belgium SA can be contacted at the following address: 

privacy@sillybelgium.com.


At Silly Belgium SA, we are committed to respecting the privacy of individuals affected by our activities, particularly when visiting and using the website.


This Personal Data Compliance Policy (hereinafter referred to as ‘the Policy’) describes how we manage the Personal Data we collect, whether from forms, website registrations, telephone calls, emails or other communications with you. We process your personal data in accordance with all applicable personal data protection regulations. By accepting this Policy, using the services of Silly Belgium SA, registering for an event organised by Silly Belgium SA or otherwise providing your personal data to Silly Belgium SA, you acknowledge and agree to the terms of the Policy, as well as the processing and transfer of Personal Data that will be carried out in accordance with the Policy. The Personal Data we collect for the purposes of managing pre-contractual and contractual relationships. This generally includes:

●Your identification details: surname, first name, gender, date and place of birth, tax identification numbers, national registration number.

●Your contact details: landline/mobile telephone number, e-mail address, home address, physical address other than your home address, IP address.

●Your bank details: account number, bank statements For certain types of data processing, a specific privacy policy may apply.


We use this Personal Data for the following purposes:

● Responding to your enquiries and communicating with you and others in connection with our business;

●Send you information about events (including a newsletter, with the option to unsubscribe);

● To provide you with support and assistance in connection with our services;

● Send you important information regarding changes to our services, our terms and conditions, and other administrative or technical information;

● Making decisions regarding the provision of services;

●Conduct market surveys and analyses, including satisfaction surveys;

●Provide you with marketing information (including information about our services or other services offered by our selected third-party partners) in accordance with your stated preferences;

●Enable you to actively participate in our activities, including appointments and other events, and manage these activities;

● Resolving complaints;

●Manage contractual relationships with our clients, unsolicited applications and responses to job offers;

●Managing requests for access, rectification, etc.; The legal bases for processing are as follows:

●The consent of the data subject, which may be withdrawn at any time (without affecting the lawfulness of processing carried out prior to withdrawal) (purposes 1 to 9);

●Processing is necessary for the performance of a contract or for taking steps prior to entering into a contract (purpose 10);

● The legitimate interest of the data controller (purpose 7);

● A legal obligation (purposes 11 and 12).


If we need to collect other data or process Personal Data for purposes other than those mentioned above, we will provide you with information about this new purpose, as well as any other necessary information, before we begin the new processing. Some of our activities are subject to additional terms and conditions that may contain additional information about how we use and disclose your Personal Data. We therefore recommend that you read them carefully. We do not use automated decision-making techniques that have legal effects or significant consequences for data subjects.


Silly Belgium SA may make Personal Data accessible to the following persons and entities:

● Our external third-party service providers, such as experts, IT service providers, support providers, hosting providers, printing providers and other similar suppliers, as well as subcontractors who assist us in our activities;

● Government authorities and third parties involved in legal proceedings or pursuant to a legal obligation;

● Other third parties with whom we may share Personal Data in connection with an actual or proposed reorganisation, merger, sale, joint venture, assignment, transfer of portfolio, or other transaction involving all or part of our business. Silly Belgium SA's data is stored in Europe.


Silly Belgium SA takes appropriate technical and organisational measures in accordance with applicable privacy and data protection laws and regulations. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe that the security of your Personal Data you have shared with us may have been compromised), please notify us immediately. When Silly Belgium SA provides Personal Data to a service provider, the latter is carefully selected and is required to use appropriate measures to ensure the confidentiality and security of Personal Data.


Silly Belgium SA takes reasonable measures to ensure that the Personal Data processed is appropriate, accurate and complete for the intended use, in order to achieve the objectives described in this Policy. In general, we only keep your data for as long as necessary and delete it as soon as the reason for collecting it is no longer valid. Candidate data is kept for a minimum period of 9 years (until 2019) and then 10 years (from 2020) after the application is submitted. If you share Personal Data about other individuals with Silly Belgium Ltd, you agree to: (a) inform them of the content of this Personal Data Compliance Policy, and (b) obtain the legally required consent for the collection, use, disclosure and transfer of Personal Data about those individuals, in accordance with the terms of this Policy.


You have the right to access your Personal Data, rectify it, object to its use, request its erasure, restriction or portability in certain circumstances. Please contact us at the following email address: privacy@sillybelgium.com by proving your identity with a copy of the front of your identity card, for any request or if you have any questions or concerns about our processing of your Personal Data. Please note that certain rights, such as the right of access, rectification, erasure, restriction, objection or portability, may be limited under the GDPR or Belgian privacy laws. We regularly review the rules set out in this Policy and reserve the right to make changes at any time to reflect developments in our business and legal requirements. We will notify you of any such changes. If you are dissatisfied with our processing of your Personal Data and believe that we cannot resolve the issue by contacting us, you have the right to lodge a complaint with the competent data protection supervisory authority:

https://www.autoriteprotectiondonnees.be/.